Can new technologies do tourism in Italy any good? It is difficult to give a quick answer to this question but, of course, if well employed and managed they can also give their contribution to all the heritage that characterizes the “industry” n°1 of Italy: tourism.
Italia.it, the website of ENIT (the National Tourism Agency) that deals with the promotion of tourism in Italy, has created an app, “Italia VR – Virtual Reality”, which aims to discover the Italian beauties from a unique point of view: yours!
The main themes included in the app are: art, history, territory, culture, food and wine, all our excellences that allow the tourist / traveler to live a unique and authentic experience.
The user who downloads the app can choose between 2 display modes: 360° or VR (in the last case it’s necessary to use a virtual reality viewer associated with the smartphone you are using).
At the moment there are 3 experiences you can “live”, but soon others will be loaded.
You can download the app “Italia VR – Virtual Reality” from the Google Play and App Store.